Battle of the Beer Brands
Putting a lime in your beer is nothing new. But branding it apparently is. US brewing giant Anheuser-Busch Companies Inc. and Canadian Brick Brewing Co. Ltd. are locked in an intellectual property dispute over their labels for lime-flavoured beer. The makers of “Bud Light Lime” complain that Brick’s “Red Baron Lime” is an infringement of copyright and trade-mark rights in the label. Have a look and decide. This dispute leaves aside the more important question of why beer needs to come pre-packaged with lime in the first place.
This isn’t the first brand battle for Brick. Earlier this year, Brick agreed to change its Red Baron labels in the face of a lawsuit by Labatt.
Calgary – 9:45 MST
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