More Google AdWords

Another day, another lawsuit against Google (Rosetta Stone Ltd. v. Google, Inc., 1:09-cv-00736-GBL-JFA (E.D. Va. complaint filed July 10, 2009)). This lawsuit comes in the wake of recent changes made by Google to its AdWords policy. These changes relaxed the rules relating to the use of trade-marks and permitted the use of trade-marks in ad text in the U.S. even without approval from the trade-mark owner.  Not surprisingly, a recent study shows that, after the recent changes, there was an increase in the number of advertisers who sponsored or used trade-marks in their ad copy text. In other words, the use of trade-marks as sponsored keywords appears to be increasing with the new AdWords policy.

Calgary – 09:30 MST

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