Chinese IP Enforcement

polonius-12-years.jpgblack-label.jpgMany Canadian companies are hoping that sales to China’s growing consumer class will help cushion the blow of the US economic downturn. Any penetration into the Chinese market will inevitably involve brand battles for consumer products. Take this recent example, where a Chinese distiller was fined for infringing the famous Johnnie Walker Black Label brand. The competing products are pictured – one the original brand and one a Chinese product sold under the brand “Polonius – 12 Years”.  Last month a Chinese court fined the Chinese company 1.25 million yuan (about $225,000 CAD) for infringement of the trade-mark and distinctive shape of the bottle. 

Calgary – 15:30 MST

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